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A leadership book for those refusing to let the past

write the future. For those who want to think

differently, face their problems head on, and live

and lead above their inherited limitations.

First, Not The Last is a practical, unfiltered 12-step

guide to help pioneers. The steps are designed to help

you plan well, make hard decisions, fight distractions,

and live rested. It's for those who can't or won't fit in,

who feel called to challenge the status quo and

refuse to let the story end with them.

Pioneers go first. They look at what they've inherited

and decide: this stops with me. Their actions create

new paths for others. They hand over opportunities so

the next generation starts where they never could.

Break cycles and 

create new normals

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Solve a real problem

Write it down & collaborate with others

Don't go too far to one extreme

Travel light

Keep watch for greedy little pig boys

Fight your giants, both private &  public

Celebrate victory without setting up camp

Keep jumping into the unknown

What to do when you’re going under

Rest is best

How to find your way back home

Letting go and moving forward

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ABOUT THE AUTHOR

Joel is a creative communicator who tackles big problems in ways that will make you think, laugh, and ask: is he allowed to say that? Joel has a habit of noticing what others overlook, thinking differently, and making the solution so clear you wonder why nobody said it sooner. In his debut book First, Not the Last, Joel turns big ideas into practical action, helping readers break cycles and create new normals.

PREORDER FNTL

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