
A leadership book for those refusing to let the past
write the future. For those who want to think
differently, face their problems head on, and live
and lead above their inherited limitations.
First, Not The Last is a practical, unfiltered 12-step
guide to help pioneers. The steps are designed to help
you plan well, make hard decisions, fight distractions,
and live rested. It's for those who can't or won't fit in,
who feel called to challenge the status quo and
refuse to let the story end with them.
Pioneers go first. They look at what they've inherited
and decide: this stops with me. Their actions create
new paths for others. They hand over opportunities so
the next generation starts where they never could.
Break cycles and
create new normals















Solve a real problem
Write it down & collaborate with others
Don't go too far to one extreme
Travel light
Keep watch for greedy little pig boys
Fight your giants, both private & public
Celebrate victory without setting up camp
Keep jumping into the unknown
What to do when you’re going under
Rest is best
How to find your way back home
Letting go and moving forward


ABOUT THE AUTHOR
Joel is a creative communicator who tackles big problems in ways that will make you think, laugh, and ask: is he allowed to say that? Joel has a habit of noticing what others overlook, thinking differently, and making the solution so clear you wonder why nobody said it sooner. In his debut book First, Not the Last, Joel turns big ideas into practical action, helping readers break cycles and create new normals.








































